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Status: 2024-05-21

Corporate Branding: successfully recognising cultural nuances and overcoming barriers in Germany to market entry

Foreign companies that want to gain a foothold in the German market often wonder why their international strategy does not work in Germany.   Sustainable companies that strive for ecological and social responsibility, emphasizing regionality and quality benefit from a strong brand image. Customers in Germany expect a high level of customer service and support. […]

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