Influencer marketing for medications on social media in Germany – What does the new court ruling mean for pharmaceutical companies? – smarti GmbH

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By: smarti Team

Status: 2025-10-26

Compliance, Healthcare, Germany, News, Commercial law, Economic Sectors, Dispute Resolution, Administrative law, Market / Trend

Influencer marketing for medications on social media in Germany – What does the new court ruling mean for pharmaceutical companies?

Germany has strict regulations when it comes to advertising pharmaceutical products—especially when influencers are involved on social media. A recent ruling by the Higher Regional Court (Oberlandesgericht, or OLG) in Cologne provides new clarity for international companies looking to advertise in the German healthcare market. Instagram Reels = television? In September 2025, the OLG Cologne (Case […]

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